Everyone knows Starbucks equals coffee, whether they like coffee drinks or not, but have you ever wondered why Starbucks is so popular?
It’s a question that many people ask themselves. That’s why we looked into this topic and found some interesting answers.
Why is Starbucks so Popular?
Starbucks is so popular because they have created unique coffee specialties that are hard to find in other coffee shops. In addition, the beverage offerings may change every season, and specialty drinks have become much sought-after.
Starbucks also has an extensive marketing team to promote its product in the US and abroad.
Would you like to know why Starbucks is so popular with coffee lovers? Keep reading to learn even more!
1. Complete Coffee Experience
Image Credit: TR, Unsplash
Starbucks is extremely popular and is not just a cafe to get some Java. The coffee chain was able to invent a new level of experience that completely changed how people thought about coffee shops. It also changed the way we drink coffee outside of our homes.
Starbucks is the complete coffee experience combining a friendly service, a wide variety of drinks, convenient locations, free wifi, a good rewards program, and so much more!
2. Welcoming Atmosphere
When you walk into a Starbucks, you feel like you’re in a friend’s home, and this warm and welcoming atmosphere keeps customers coming back.
For example, you are greeted as soon as you walk in the door, the atmosphere is relatively quiet, and you can order whatever you want, whether it’s from the menu or personal creation.
3. Home Away From Home
Starbucks has created an environment where people can connect to the Internet with their laptops or other devices and is therefore known as the third place.
For example, people from all walks of life come to Starbucks to work, relax, use the Internet and hang out.
As people socialize, live, work, and spend their free time has changed over the years, Starbucks has filled a void where people can hang out with friends, meet new people, or be alone.
That’s why the third place created by Starbucks is almost a kind of meeting point for technophiles or those who like to be with others.
4. Personalized Coffee
One of the reasons why Starbucks is so popular is that the company has created a consumer-centric culture, in which it is easy for you to customize your Starbucks order.
In addition, Starbucks has developed a whole range of products that match the personalities and tastes of a wide range of customers.
5. Starbucks is Everywhere
It seems like every time you turn your head, another Starbucks location appears. Starbucks is almost everywhere has made it a popular and convenient choice for many.
In addition, in the United States alone, there are over 15,000 Starbucks locations, and there are locations in over 3,000 cities across the country.
6. Coffee Delights
Starbucks is considered a pleasure product, which makes it popular with consumers because it is not designed as an everyday coffee drink.
For example, the drinks have Italian names, and the decoration in the stores is upscale, which makes it seem like you are buying a more expensive product than it is.
Although Starbucks prices are high, even for simple coffee drinks, it is something special. Overall, Starbucks has created a brand where it feels like a reward.
7. Trending Seasonal Drinks
Starbucks’ popularity has grown in recent years, with the company captivating customers with seasonal and trendy drink offerings like the Unicorn Frappuccino and the Peppermint Mocha Latte.
In addition, Starbucks has developed an incredible line of summer drinks like the Iced Cinnamon Dolce Latte and the Iced Green Tea Lemonade.
8. Great Customer Service
Starbucks baristas are some of the warmest, friendliest people around, and these baristas are known for providing exceptional service to every customer.
They smile and greet you as you enter the store, are never in a bad mood, and are happy to help you place your order.
The customer service and staff are first class, and the baristas are also very quick in their work to make sure you don’t wait in line for long.
9. Calling You by Name
Starbucks sets itself apart from other coffee shops and restaurants by writing your name on the cup when you order, then calling out your name when your drink is ready.
This may not seem like a big deal, but it has created a large fan base among customers who want to feel special, and it’s a personalization that makes customers feel more connected to the brand.
10. Social Impact
People like Starbucks because it is very socially oriented and strives to help people around the world.
For example, Starbucks has committed to hiring 10,000 refugees and ensuring that there are jobs in low-income cities across the country.
In addition, Starbucks has partnered with Feeding America and donates all leftover food at the end of each day to local food banks.
11. Unique Cups
Starbucks does not use small, medium, or large sizes like other restaurants or coffee shops. Instead, they use Italian names for almost every size of its drinks, which increases their popularity.
For example, Starbucks offers Short, Tall, Grande, Venti, and Trenta drink sizes, and the cups have a unique Starbucks design with a white background and green image.
12. Celebrities Drink Starbucks
Starbucks’ popularity has grown since celebrities are constantly seen with a Starbucks cup in hand.
In particular, some of the biggest celebrities, such as Taylor Swift, Ariana Grande, or the Kardashians, are regularly seen with Starbucks drinks, increasing their popularity with consumers.
13. Influencing Coffee Tastes
When Starbucks opened in 1971, most people had never heard of espresso unless they went to a coffee shop or Italian restaurant, making it a unique and different option for consumers.
Also, at the time, most people didn’t know what espresso was or how it differed from traditional coffee beans, but Starbucks came along and helped create an iconic alternative.
The coffee tastes delicious and is much stronger and darker than most other coffee brands, especially those marketed and made in-house.
14. Starbucks Mobile App
Starbucks made a name for itself among tech enthusiasts by being one of the leading companies to develop a mobile app in 2011 to make it easier for customers to order.
Since then, the mobile app has only become more useful and innovative, offering customers the ability to order drinks via the app and pay for them with a variety of payment methods.
Customers have the option to pick up their drinks instead of waiting in line when they are busy and want a quick snack, and the app is one of Starbucks’ most prominent success stories.
There you have it! The top reasons why Starbucks is so popular! The coffee chain is well known for its warm and welcoming environment, offering a wide range of standard, specialty, and secret menu coffees and teas and keeping millions of coffee lovers happily caffeinated.
Starbucks has some serious contenders when it comes to serving great coffee. But do you know if McDonald’s coffee is better than Starbucks?
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Featured Image Credit: Dom J, Pexels
- Why is Starbucks so Popular?
- 1. Complete Coffee Experience
- 2. Welcoming Atmosphere
- 3. Home Away From Home
- 4. Personalized Coffee
- 5. Starbucks is Everywhere
- 6. Coffee Delights
- 7. Trending Seasonal Drinks
- 8. Great Customer Service
- 9. Calling You by Name
- 10. Social Impact
- 11. Unique Cups
- 12. Celebrities Drink Starbucks
- 13. Influencing Coffee Tastes
- 14. Starbucks Mobile App
- Final Thoughts